Monday, November 05, 2007
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Music Is Free - Accept it and Deal with it.
Bob Lefsetz at lefsetz.com

I got the entire text from Don Passman, but being an attorney and noting the caveat at the bottom, I was reluctant to forward it to all my peeps.  So I contacted the author, Richard Greenfield, who said I could quote excerpts and that I should refer my readers to http://paliresearch.com/, where they could register for free and read his entire report.

And what does Mr. Greenfield's research say?

"No matter how many people the RIAA sues, no matter how many times music executives' point to the growth of digital music, we believe an increasing majority of worldwide consumers simply view recorded music as 'free'.  A new model for music consumption must emerge and that model most likely involves DRM-free downloadable music at no cost to consumers, fully-supported by advertising (within some form of social networking environment that enables consumers to discover/explore music).  The music industry is not ready to endorse such a move at this point and even if it was, the economic model transition will be incredibly painful."

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Monday, November 05, 2007 12:33:50 PM (Eastern Standard Time, UTC-05:00)    Disclaimer  |  Comments [0]  |  Related posts:
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