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womenomics
Women 'Becoming Valued' by Businesses, Think Tank Says
Report claims women are 'calling the shots' more frequently-giving coin to a new term: 'womenomics.'
By Garry Kranz
http://www.workforce.com/section/quick_takes/51995.html
Here's the blurb:
U.K. Women Moving Up Ladder: Get used to hearing this term: 'womenomics.'
Coined by the Future Laboratory, a British think tank, it is said to describe the ascendancy of
women to influential positions in the workplace. "The natural strengths of
female thinking are driving new business models at all levels of corporate
life. Intuition, creativity and the ability to collaborate are all
associated with female right-brain thinking and are becoming as valued in
the business world as the more traditional left-brain rational approach
usually associated with men," according to the Living Britain Report, which
was prepared by the Future Laboratory and commissioned by insurance company
Zurich.
The report continues: "Women are increasingly calling the shots, so much so
that the way businesses attract and retain women is now seen as a sign of
progressiveness and innovation. Women are demanding and obtaining an
increasingly flexible working life, including compressed hours and remote
working agreements." It is estimated that about 80 percent of U.K. employees
rank flexible hours as the most attractive employee benefit. Nevertheless,
at least in the U.S., complaints persist regarding women not being given a fair shot
to climb the corporate ladder.
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