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Google will change this industry forever

November 30, 2007 10:23 AM PST
Google will change this industry forever
Posted by Don Reisinger
<http://www.news.com/8301-10784_3-9827114-7.html?part=rss&subj=news&tag=2547-1_3-0-5 >

Now that Google has officially announced that it will bid on the 
700MHz spectrum, most of us are speculating about the possibilities. 
And while I have my own beliefs about where Google will go with the 
spectrum, I'm sure many of you have your own.

But regardless of where you stand on this issue, one thing remains 
certain: the future of the technology industry is currently being 
shaped by high-paid Google lawyers and accountants who are working out 
the details of this auction.

Simply put, we're on the precipice of something groundbreaking that 
will change this industry forever. Whether it will be good or bad is 
unknown, but regardless of the long-term effect, Google has its sights 
firmly planted on this 700MHz spectrum and if you ask me, we won't 
even know what hit us.

The cell phone scenario
As you are probably aware, I'm a firm believer that the major reason 
for Google getting into this auction is to capitalize on the 
spectrum's unique ability to travel through walls and buildings all 
over the country. And along those lines, there is no reason to suggest 
that this wireless spectrum can't be used with cell phones.

Here's the scenario: Google scoops up the 700MHz spectrum and works on 
it for (as most experts claim) about the next five years. During that 
time, the company continues to promote Android and bring more cell 
phone companies on board.

Next, the company will secretly tell the manufacturers that it's 
working on a new platform that will allow any Wi-Fi-equipped cell 
phone to connect to Google's Wi-Fi platform and make phone calls 
through VoIP.

After that, it'll announce that Apple and Google have partnered to 
create an iPhone designed specifically for the Google spectrum, and 
immediately the other manufacturers will jump on board so as to not be 
left behind.

Totally unbelievable? Think again: Apple and Google are incredibly 
close (Eric Schmidt sits on Apple's board of directors) and Google has 
always wanted to find a way to take down the companies who have 
attempted to block its opportunity to bid on this spectrum--cell phone 
carriers. Also, did you notice that Verizon Wireless has not signed on 
to Android? I certainly don't think that's a coincidence.

In my mind, the future of the cell phone industry is in doubt. And to 
make matters worse, current cell phone carriers have no way idea what 
consumers want and are practically asking us to get up and go. I think 
Google will be the reason we finally do.

My prediction: Google destroys the cell phone industry as we know it 
today.

[snip]

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Monday, December 03, 2007 1:36:24 PM (Eastern Standard Time, UTC-05:00)    Disclaimer  |  Comments [0]  |  Related posts:
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