Amazon is
partnering with music community startup
SellaBand
to offer aspiring young bands a leg up the slippery pole of fame and
fortune. Under the deal, SellaBand will have a dedicated music store on
Amazon as well as an affiliate sales deal and promotion to the 50 most
active reviewers on The Vine, retail website’s reviewers’ programme.
Revenues will be shared equally between the artists, Sellaband and the
fans.
Germany-based Sellaband, which launched in August 2006, has 6,000
bands and offers a model of free legal distribution of new music by
enabling a direct relationship between developing artists and their
fans. The site enables fans (”believers”) to buy $10 shares in unsigned
bands to fund the professional recording and distribution of an album –
including A&R, marketing and publishing. In a phrase, it’s a more
overtly music-focused MySpace.
But I bet you’re wondering what Sellaband does with all that cash while the band is waiting to get more fans? In fact, Sellaband is more like a bank, since it makes interest on the money invested in the site’s bands.