When we reported about the leak of a BuckCherry track last week, and specifically the band’s response to it, we hinted that this could be a covert form of self-promotion. Indeed, after a few days of research we found out that the track wasn’t leaked by pirates, but by Josh Klemme, the manager of the band.

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It's only about the music.  Not the production, not the tabloids.  The fan is the customer, not radio, TV or print.

This is the modern model.  A band is not locked into playing its "hits".  The audience ENCOURAGES experimentation.  The audience is a partner, along for the ride.  Fans have to come to multiple shows, it's not a one time affair, but something you attend year after year.

"MP3 Downloads"  how we get our music these days.  Sendspace.  Or Rapidshare.  Or Yousendit.  this is DIRECT DOWNLOADING! P2P? who has the time for that? The customer is not the enemy.  The customer  is your key to success, they're your road to riches.  Let them record the music.  Let them trade it.  Give them whatever they need to be addicted.  And don't worry about informing anybody BUT fans. It just matters what the fans think. It's all about the fans.  Don't rip them off, respect them.