Wednesday, November 26, 2008
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This article is for companies about using the power of blogs for marketing.
http://www.clickz.com/3631760

Here is a portion:

Blogs influence roughly one in five readers at important purchase-decision
stages, according to BuzzLogic and JupiterResearch's "Harnessing the Power
of Blogs" report. Specifically, blogs help consumers discover products and
services, refine choices, get support and answers, and decide on a specific
product or service. From a direct marketing perspective, these findings make
sense because blogs aggregate customers who have similar demographic,
psychographic, and behavioral traits.

The article goes on to describe how to embrace blogs for marketing purposes
- which requires sophisticated writing.

How will schools provide students with the necessary instruction for future employment, as well as
responsible consumption (information credibility), without opening the door
to Web 2.0 instructional technologies?

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