Monday, December 15, 2008
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Google off list of 20 most trusted companies
Google off list of 20 most trusted companies
Deborah Gage, Chronicle Staff Writer

Monday, December 15, 2008

(12-14) 16:40 PST SAN FRANCISCO -- Facebook, Apple, Yahoo, Verizon and
FedEx for the first time have made an annual ranking of the top 20
most trusted companies in the United States.

Google, however, dropped off the list, released today by the Ponemon
Institute and TRUSTe in San Francisco, as did Countrywide Financial,
Bank of America (which acquired Countrywide) and Weight Watchers.

Financial companies were tarred by the subprime mortgage crisis and
the subsequent meltdown of investment banks on Wall Street, said Dr.
Larry Ponemon, who conducted the survey, but not all financial
companies were equally hit.

Nationwide retained its place as the ninth most trusted company, and
U.S. Bank and eLoan managed to stay in the top 20, although both
dropped a few places.

At No. 1, for the fourth year in a row, was American Express, followed
by eBay, IBM, Amazon and Johnson & Johnson.

Concern about privacy is higher than ever, the survey showed. Less
than half of consumers - 45 percent - feel they have control over
their personal information. That's down from 48 percent last year and
56 percent in 2006.
[snip]

What Google Knows about You. BIG BROTHER - NO PRIVACY

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