Be current, get a jolt out of driving your car
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DRIVING an electric car will soon be a breeze in Israel, rich in wind and
solar energy that can power green electric vehicles. Backed by Israel's government,
Better Place, a new startup company with US$200 million initial funding from Morgan
Stanley and Israel Corp, is implementing a new business plan to facilitate "electric" driving.
Better Place will build and run a smart grid system for charging its fleet of EV vehicles,
and has contracted for new solar energy from Israeli companies  2 gigawatts over 10 years ?? to power the whole fleet.
Better Place's business model is unique in that it is based on the subscription model.
Customers do not actually own the car, but sign up for monthly mileage.
Every subscriber will get a car, a battery and access to a national network of recharging
outlets across Israel, as well as stations that will swap a dead battery for a fresh one, or
even another car, whenever needed.
"Israel will have the world's first virtual oil field in the Negev Desert," said Shai Agassi,
the company founder and CEO.