3.29.2009
PR 2.0 workshops to build skills and shelters
CEO of CultureFish Media challenges to top twitterers to a virtual charity "barn raising"
Twitter Pitch-Top twitterers challenged to build community center in earthquake zone. PR 2.0 workshops to build skills&shelters.
Summary"Build skills and shelters" is the motto for the PR 2.0 optimization workshop to be held on April the 8th, and live in Guangzhou, South China.

Disaster Relief Shelters Foundation , a 501c3 charity in America, will receive 100% of the workshop money generated by social media leaders: Des Walsh, Lonnie B Hodge, Brian Solis, David Li, Alvin Chiang and others. Spabad and Culturefish are sponsoring all upfront costs.

The workshop to be held in English or Chinese, is the first of its kind in Asia. CultureFish is challenging top SM leaders lead their trives to a virtual "barn building" for those whose home were destroyed in the Sichuan earthquake.

News Facts
Brian Solis, Des Walsh, David Li, Alvin Chiang and Lonnie Hodge to lead a PR optimization workshop PR 2.0 workshop to raise funds for victims of natural disasters
Social media leaders challenged to help build much needed community center in Sichuan, China
Abstract

The first 300 Pithchengine readers, Social Media Club members, China bloggers to sign up for the PR 2.0 Optimization Workshop will receive a $200 scholarship to the workshop and all proceeds from their tuition will go to build a community center in Maoxian County located in Sichuan, China. It will take 300 registrations to build one community center. The special rate for friends with Pitchengine can be found at PITCH ENGINE, SMC SPECIAL RATE page.

About the Workshop:

Moving From Traditional to Social Media:
Easy Ways to Integrate SEO, Social
Networks & PR 2.0 Strategies for Success
With Lonnie B Hodge, Des Walsh, Brian Solis and others

April 8th 2009 from 9 AM-5 PM

All dates and Times=China (EST +12)

President Hotel (map sent with confirmation) Tian He District Guangzhou

Phone: 15820220528

A hands-on workshop to be held in Guangzhou, China and Broadcast Worldwide. It will teach you what you need to know to begin conversations with customers...

Read More...

A hands-on workshop to be held in Guangzhou, China and Broadcast Worldwide. It will teach you what you need to know to begin conversations with customers in online marketplace. Hit the ground running with several of the web’s best-known social media practitioners. Special technical skills will not be needed to to learn how adopt and employ social media: blogging, micro-blogging, SEO, social media news releases and social networks. You will begin to master cutting-edge tools essential to brand
and reputation enhancement especially needed in tough financial times. Joining this hand-on- your-shoulder class, led by two world-class coaches, who practice what they preach, will guarantee that you return to your company with real-world skills that will improve your bottom line through market engagement.

Professor Lonnie Hodge and Executive Coach Des Walsh will give you an international perspective no other global teachers can: An authentic, international view learned by experience and practice. Economies are inter-connected and authentic cross-cultural dialogues with existing and potential customers will give you a competitive advantage. Leaders Walsh and Hodge will teach you to build alliances in foreign markets.

Special technical skills are not needed as your learn how to engage customers through social media, while understanding the underlying terms, tools and practical applications for learning to speak to, not at, your customer. You will develop, in class, usable social media PR releases, use social media interfaces, write SEO best practices compliant HTML (if you can use MS Word you can do this!), and optimize visual and written content for releases, ads and websites to increase your bottom line.

Who Should Attend?
• PR And Advertising Staff
• SEO Professionals
• CSR directors
• NGO/NPO leaders
• HR Personnel
• Senior Executives
• Online Marketers
• IT Supervisors and Programmers
• YOU

Listed below are some of the topics that are to be covered at this one-day seminar:
• Social Media: The most powerful global sites where customers and brands interact: Twitter, Xiaonei, Facebook, MySpace, which platforms to engage and who to follow into those spaces.
• Free and inexpensive tools, including Alpha and Beta releases, for optimizing sites and news releases to reach a larger audience: Powerful services like Pichengine, Involver, Seesmic that are not yet in general distribution…
• Social ROI: Groundbreaking Social Web Measurement tools that teach you the who, what, where, how, and why of visits
• Success and the Art of Listening: Moving from disruption strategies to engagement while overcoming the fear of transparency
• The Future of Blogs, Video Sharing and Social Networks

You’ll receive a free newsroom on Pitchengine.com and a month’s worth of unlimited and archived online social media press releases. You will,before you go return home, have a release indexed on the world wide web–worth the price of a seat. web–worth the price of a seat.Before the day is over you will create a real press release that will appear in major search engine news before the day ends.

Shel Israel, author of “Naked Conversations”, calls on businesses to respect social media spaces; Social Media Pundit Seth Godin labels that approach, Permission Marketing and Hubspot views it as Inbound Marketing. We refer to it simply as Conversational Marketing and it is essential in a world where the power of marketing now relies on two-way communications.

Benefits
Together we will:
• Easily create online news releases with the use of free and inexpensive tools to broaden your internet reach
• Demystify techno-jargon with a Do It Yourself kit for social media marketing and increased search engine rankings. You will easily understand how to use keyword selection, inbound links, anchor text, universal search, photo tags, url selection
• Learn to internationalize messages with intercultural communication strategies in advertising and PR copy
• Master the use of digital conversation tools: Social Network Platforms, Viral Videos, Social Bookmarking Sites, Corporate Blogs, and Professional Networks
• Actionable Analytics: Discover how to use measurement tools that will illustrate the effectiveness of your web marketing and PR efforts and guide future advertising and marketing decisions
• Develop an understanding of how to listen to customers and their feedback and to articulate brand-building messages that establish trust and confidence…

Workshop Leaders

Brian Solis, author of Social Media Manifesto, the Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.

Alvin Chiang, former VP of NetEase and Alibaba Group , Currently CMO of Oak Pacific Interactive Group that runs the largest Social Network in China, Xiaonei.com

Des Walsh, the author LinkedIn for Recruiting and Seven Step Business Blog, business coach and social media strategist.

David Li, application developer of the most popular Facebook applications such as Growing Gifts and Hatching Eggs, has been involved in social media for more than 10 years and has built several social networks sites.