Germany-based Sellaband, which launched in August 2006, has 6,000 bands and offers a model of free legal distribution of new music by enabling a direct relationship between developing artists and their fans. The site enables fans (”believers”) to buy $10 shares in unsigned bands to fund the professional recording and distribution of an album – including A&R, marketing and publishing. In a phrase, it’s a more overtly music-focused MySpace.
But I bet you’re wondering what Sellaband does with all that cash while the band is waiting to get more fans? In fact, Sellaband is more like a bank, since it makes interest on the money invested in the site’s bands.
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